Hello World!! 👋
I’m a REAL person 😉, an engineer at heart—customer-centric, functionality-first, AI-native, and a design/systems thinker and author of e-book "The Adaptation Curve: Navigating Exponential Change from the Industrial Revolution to AI and Quantum" - you can read it here. In the past 20+ years, I’ve lead Product Management and Software Engineering functions—both full-time and as a consultant—across Fortune 500 companies such as The Walt Disney Company, Sony Pictures Entertainment, Warner Bros., Qualcomm, and TATA Consultancy Services, as well as scaling startup environments like Spherex and V2Solutions. My experience spans B2B, B2C, and developer ecosystems, reflecting a blend of large-scale corporate innovation and agile, entrepreneurial growth.
As a Product leader, I integrate deep technical expertise with strategic vision, focusing on solutions that push boundaries while meeting real user needs. I view AI not just as a tool but as a transformative force that can shape industries and elevate experiences. My approach blends user-centric design with robust engineering to deliver impactful, future-proof products.
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I hold 7 patents granted by USPTO in identification of context in a video, applying machine learning methods to age-classification, culture-distance prediction for video's travel-ability and 2 pending applications in user-experience designs for video, reflecting my commitment to pushing the boundaries of AI and digital innovation.
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Complementing my professional experience, I’m expanding my expertise at Carnegie Mellon University’s Integrated Innovation Institute as part of its Masters in Integrated Innovation of Products and Services program, studying product design, innovation frameworks, and management for the evolving AI landscape that is impacting the physical and digital worlds. In addition, I hold master's degrees in Business Administration (Pepperdine University, Malibu/Los Angeles) and Computer Applications as well as a bachelor's in Science, Statistics - (Gujarat University, India).
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My current focus includes crafting/leading human-machine interactive designs to meet forward-looking product/service experiences and as an individual contributor work on the deployment + fine-tuning of large language models / generative AI systems, and exploring agentic workflows. I would love to connect with forward-thinking professionals while exploring new ways to harness AI for meaningful impact—let’s connect and build the future together!
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At Spherex (A Silicon Valley startup), I lead Product Management for our patented video cultural intelligence platform, leveraging AI to detect, interpret, classify, and enhance discoverability for video-based media content in Content Compliance, Trust, and Safety, and Contextual Advertising space. Our solutions integrate audio, video, image, and text signals to offer holistic insights into global content with customers across Studios, OTT Platforms, Television Networks, and Media companies. (Explore more at www.spherex.com).
Learn more about me by visiting other sections in About Me, Stories from Work, Blogs, eBook, and Newsletter (I am going to try to publish weekly/bi-weekly).
I've launched a new e-Book that can be read as series of individual chapters that are my personal opinions on how to make sense of all that's going around with technology, the book is called The "Adaptation Curve: Navigating Exponential Change from the Industrial Revolution to AI and Quantum" - In this book, we explore humanity's journey through technological revolutions, from the Industrial Age to the dawn of Artificial Intelligence and Quantum Computing. Join me as we examine how these changes reshape society, work, and human purpose.
My Blogs & Articles published in media
M&E Journal Publications:
1. Embracing AI for Media and Entertainment: A Journey Beyond Automation - https://www.mesaonline.org/wp-content/uploads/2024/06/24MEJSpringFin.pdf
2. Generative AI meets Multi-modal AI for content classification at scale (page 106) - https://www.mesaonline.org/publication-archive/
3. It's more than "Violence" - detecting context in video using AI - https://www.flipsnack.com/egahollywood/the-reteller-fall-2022/full-view.html
4. Content Stands Tall By Getting Shorter - https://www.mesaonline.org/2020/10/28/me-journal-content-stands-tall-by-getting-shorter/
5. How Store Level Compliance Data Helps Your Business - https://www.mesaonline.org/publication-archive/
Blogs on Medium:
Product Management
1. The CEO Mindset: Why Thinking Like a Founder Elevates Your PM Career -
2. From Engineering to Empathy: How AI PMs Bridge Technical and Human Needs -
3. Strategic Trade-offs in AI Product Management: Making the Hard Calls -
4. Touchpoints in AI Products: Creating Meaningful Human-AI Interaction Moments -
5. User Journeys in the Age of AI: Mapping Experiences with Machine Learning Partners -
6. AI PM Essentials: Why Designing Evals Is Your Smart Fridge’s Secret Ingredient -
7. Beyond Demographics: Creating AI-Native Personas That Drive Product Decisions -
8. The Scale Architects: Partnership Stories That Built Today’s Tech Giants -
9. Embracing Imperfection: Why AI Gets a Pass While Traditional Brands Don’t -
10. From Idea to Impact: Navigating the 0 to 1 Product Journey -
11. The Seven Basic Plots: A Product Manager’s Guide to Compelling Storytelling -
12. Traditional Service Blueprinting from a Product Management Perspective -
13. The New Rules of Software Pricing in the AI Era -
14. The Rise of Continuous Discovery: How Smart PMs Keep Listening -
Product Design
1. What “The Design of Everyday Things” Taught Me About Product Management -
2. The Capability Canvas: Designing Work for Human-AI Teams -
3. The SPA Revolution: How Single Page Applications Are Reshaping Digital Experiences -
4. The Product-Service Revolution: How iRobot Cracked the Code on AI Ecosystems -
5. The Secret Detective Work Nobody Talks About: My User Research Journey -
6. Do We Still Need to Study Users When Building AI? -
7. From Human-Centered to AI-Centered Design: The Big Shift -
8. NLX is the New UX: Why Clicking is Out and Talking is In -
Product Strategy
1. Is Apple Missing the LLM OS Revolution? The Perplexity Question -
2. The Digital Breadcrumbs: How Search, Advertising, and AI Are Reshaping Our Online Economy -
3. “Can Machines Think?” — Feynman, AI, and What Companies Often Miss About Automation -
AI Ethics, Trust, Safety
1. The Invisible Mirror: AI Ethics and the Dark Reflection of “Common People” -
2. The Trail Ahead: Why Humans Created Their Own Guide and How We Stay on Course -
3. From Oil to Algorithms: Why the Middle East’s AI Bet Signals Data’s Rise as the New Oil -
4. The Ambient Intelligence Revolution: When Your Home Becomes Your AI Assistant -
Movies and Entertainment
1. Why We Need Stories Like The Pursuit of Happyness: A Father’s Day Reflection -
2. Food, Love, and Legacy: What “Nonnas” Teaches Us About Life’s True Ingredients -
3. The Terminal: Finding Humanity in Life’s Waiting Rooms -
4. Sometimes Slowing Down is the Best Thing You Can Do -
https://medium.com/@pranava.joshi/sometimes-slowing-down-is-the-best-thing-you-can-do-af4545ced207
5. The Intern — A Quiet Reminder That You Don’t Have to Carry It All Alone -
6. A Beautiful Mind: Lessons Beyond the Mathematics -
https://medium.com/@pranava.joshi/a-beautiful-mind-lessons-beyond-the-mathematics-eff1d363119a
Life & General Musings
1. Preparing Kids for Tomorrow’s Problems: Why the Future Belongs to Multi-Dimensional Thinkers -
Interview Stories
1. Indexing the Internet: The Interview Question That Taught Me to Think at MAANG Scale -
